Assignment Brief

Scenario:

ASSIGNMENT BREIF: Emirates are planning to revamp their logo and corporate livery. They want to stay accessible and must retain the red company color throughout but want to update their logo along with the styling across all of their products including everything from aero plane paintwork to the uniforms and ticket styling. Your design company will be one of the companies to pitch an identity proposal. Emirates are accepting proposals for the contract through a pitch, style guide and mock-ups of what the products may look like.

The submission is in two parts:

1. Pitch should be approx 10 minutes: 

https://www.canva.com/design/DAFkHhY_W5k/1BUTQFoXQt1bUXM96BNlWQ/view?utm_content=DAFkHhY_W5k&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

2. A style guide (600-1000 words approx.):

https://www.canva.com/design/DAFqxuZiMDE/NQqeWLGCPjufVycXePf_7w/view?utm_content=DAFqxuZiMDE&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

MY ASSIGNMENT DIARY 

NAME: DOREEN SARA DERRICK

UNIT: BRANDING AND IDENTITY

Course: Pearsons BTEC L5-Art & Design – Graphic Design

Date	Activities	References
20/05/2023	Introduced with Assignment brief.I have started the work with a research on how the provided brand is started and the historical background.Brand typography Brand logo	Emirates typography – Google Search
21/05/2023	Pitch is done
22/05/2023	Today I started working on the brand typography and logo. I found the logo i wanted to use for the logo and started creating my logo.	https://www.fontspace.com/search?q=alex%20brush
24/05/2023	Continued creating the logo on canva and started working on the style guide for emirates.
26/05/2023	Finished the new logo for Emirates and started working on mockups for Emirates. Continuing the completion of the Emirates style guide.	https://smartmockups.com/mockups/pillowshttps://www.freepik.com/search?format=search&query=flight%20livery
27/05/2023	Finished the pitch presentation and am continuing working on style guide.
31/05/2023	Works on the pitch for emirates and researches on the emirates airlines history. Continues working on style guide.	https://en.wikipedia.org/wiki/Emirates_(airline)
02/06/2023	Finished making the emirates style guide and preparation for pitch.
03/06/2023	Presented the pitch for the Emirates airlines and submitted the emirates style guide.