Case Study

Task:

Case Study on any brand (in 20 slides for presentation) by taking reference from the brand discussed in the class.

TOPIC SELECTED: M&M’s

Points to be included:

– Branding Process

– Brand Logo & Typography

– Visual Identity of thr Brand

– Creating a brand book

– Analysis of historical and contemporary contextual research

Case study report with flipbook online

Case study Pitch – classroom presentation

About My Work:

What made me choose this brand?

I chose this brand because of its interesting history and my curiosity as to how this brand or M&M’s came to be what it is today.

My findings?

During my research, I discovered a lot about the history of the M&M’s brand and how it was established. I learned about the evolution of the M&M’s logo over time, as well as their advertising strategy and the Pantone color palette used for their colors.

Links used:

https://en.wikipedia.org/wiki/M%26M%27s

My prespectives

From my perspective, I feel that M&M’s has created a unique name for itself by using an idea that no other candy or chocolate had used until recently. In my opinion, M&M’s has an interesting history that has truly caught my attention and curiosity throughout my research. The way they created different characters of the candy with vibrant colors and different personalities grabbed the attention of many consumers. Advertising with these characters and bringing them to life has brought a lot of attention to the brand.

Any suggestions for the brand

As far as I’m concerned, the brand has already established itself and has garnered a strong following among many customers. However, I believe that M&M’s should continue to use advertising as a means to reach out to potential customers who may not have heard of the product yet. This would pique their interest and potentially increase brand loyalty.

Assigned Date: 06.05.2023

Submitted Date: 20.05.2023